Bobber Brothers · Location Series
Reno Motorcycle T-Shirts & Bobber Apparel
Original Reno bobber apparel, built around the desert bighorn ram that chose Nevada's harshest country and never left.
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Reno Bobber Apparel
Every September, 50,000 riders converge on Reno for the Sierra Vibrations Rally and most of them eventually head south on Hwy 341, 22 miles of switchbacks up to Virginia City's wooden boardwalks and silver-rush saloons. Back in Reno the Virginia Street arch blazes neon over the canyon of downtown, and out past the city limits the Sierra Nevada rises out of the desert like a wall. The bighorn ram holds all of it together: 4,500 feet of basin elevation, granite ridgelines, and a survival record in hostile ground that riders respect. Original Reno biker shirts, printed on heavyweight ring-spun cotton, shipped to riders in over 70 countries.
The Ram, the Arch, and the Road to Virginia City
Ride out of Reno in September and the whole scene on these garments opens up in front of you: the Hwy 341 climb to Virginia City's C Street with bikes parked along the wooden boardwalk, the Truckee River cutting the basin downtown, and the Sierra Nevada wall standing up hard behind it all. Holding it together is the desert bighorn ram, drawn in profile on a rocky ridge with his horns curled into a full arc. That is the mark you wear. Nevada named the bighorn its state animal for a reason riders get without asking - brutal terrain, full commitment, no compromise. We set him against the Virginia Street arch, 'The Biggest Little City' lit in neon over the corridor, so every piece reads like the road it was built for.
Materials & Who It's For
This one was made for the rider whose September calendar revolves around the Sierra Vibrations Rally, the Nevada local who does the Tahoe loop each year, and the West Coast rider who buys it for a friend whose bucket list runs through Virginia City and back. It makes a real souvenir for any Reno attendee and a hometown piece for Great Basin riders everywhere. Tees are heavyweight 5.3oz ring-spun cotton, side-seamed and pre-shrunk. Hoodies are 8.0oz cotton-poly fleece with double-needle stitching at the stress points. Caps use raised embroidery on a structured six-panel. Every piece is checked by hand before it ships and tracked to your door in over 70 countries.
Designed by riders. Worn by riders.
Built not bought.
Quality gear from a brand that started in a garage and never left. Since 2014, we have been designing motorcycle clothing for riders who live the bobber lifestyle. Original artwork and a community of over 913,000 riders strong.
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