Last Updated: Apr 28, 2026
This privacy policy (this “Privacy Policy”) describes the practices of Bobber Brothers (“Bobber Brothers,” “we,” “our,” and “us”) with respect to the Personal Information we collect from or about you when you use our websites or services (collectively, the “Services”).
What information do we collect?
Personal information you provide
We collect certain Personal Information you provide to us through:
- Your access or use of the Services;
- Your electronic communications with us, such as when you inquire about the Services, including in regard to the merchandise and other products available through our website;
- Your subscription to our newsletters or updates;
- Your registration for membership offerings available through the Services; and
- Your offline communications with us, such as in-person communications.
The Personal Information we collect when you provide it directly to us may include, but is not limited to, the following types of information:
- Account Information: When you create an account with us, we will collect information associated with your account, including, to the extent applicable, your name, contact information, account credentials, payment card information, and transaction history.
- Purchase/Registration Information: When you make a purchase or attempt to make a purchase using the Services, we collect your name, email address, shipping address, and phone number.
- Financial Information: When you make a purchase using the Services, the vendors we use to process your payment may collect the payment information you are required to provide when making such purchase, as well as certain government identifier information for fraud purposes and other purposes permissible under applicable law.
- Transaction Information: When you make a purchase using the Services, we collect information about the transaction, such as the purchase amount, product purchased, and date of purchase.
- Communications: When you communicate with us, we collect your name, contact information, and the content of any messages you send us.
You are not required to provide any information to us, but some features of the Services may not be accessible to you unless you provide certain information.
Personal information you automatically provide when you use the Services
We or certain of our vendors may collect the following Personal Information that you automatically provide when you use or interact with the Services:
- Log Data: We may collect information that your browser or device automatically sends us when you interact with the Services, such as your IP address, your browser type and settings, and the date and time of your interaction with the Services.
- Usage Data: We may collect information about the way you use the Services, such as the frequency of your use, the types of content that you view or engage with, the actions you take, and ways in which you navigate the Services.
- Device Information: We may collect information about the device you use to interact with the Services, such as the name of the device, the device’s unique identifiers (e.g., IDFA or Android ID), and its operating system.
- Location Information: We may collect information about your general location that we infer from your IP address.
- Cookies, other Tracking Technologies and Analytics: We and those of our vendors that provide us online analytics products may use cookies, clear GIFs, pixel tags, and other tracking technologies to collect information about your interactions with the Services and about the computers and devices (including mobile devices) you use to access the Services. These technologies help us understand user behavior, personalize preferences, perform research and analytics, and improve the Services.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but your browser may allow you to modify your browser settings to decline cookies if you prefer. If you disable cookies, you may be prevented from taking full advantage of the Services, because the Services may not function properly.
Personal information we receive from third parties
We may also collect Personal Information when it is provided to us by the vendors we use in connection with providing you the Services. We may combine the Personal Information you provide us, either directly or automatically, when you use or interact with the Services, with the Personal Information we obtain from such third parties.
How do we use Personal Information?
We use Personal Information for the following purposes:
- To provide, maintain, improve, and enhance the Services;
- To communicate with you, provide you with updates and other information related to the Services, provide information that you request, respond to comments and questions, and otherwise provide support;
- To understand and analyze how you use the Services and to develop new products, services, and features;
- To investigate and prevent fraud, and respond to trust and safety issues that may arise;
- To process transactions with you;
- To protect the safety and integrity of our users, employees, other parties, members of the public, and the Services;
- For marketing purposes;
- To conduct analysis and develop insights that enable us to operate, protect, make informed decisions, and report on our business;
- For compliance purposes, including enforcing our legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency; and
- For any other purpose for which we provide notice to you.
Aggregated or De-Identified Information: We may aggregate or de-identify Personal Information so that it can no longer be used to identify you. We may use aggregated or de-identified information for any purpose, including, without limitation, to improve and add features to the Services, to conduct research and for other similar purposes. We will maintain and use aggregated or de-identified information in anonymous or de-identified form, and we will not attempt to reidentify the information, unless required by law.
Disclosure of Personal Information
We may disclose Personal Information to the following third parties or in the following circumstances without providing further notice to you:
- Affiliates: We may disclose Personal Information to our affiliated entities, including our subsidiaries.
- Vendors and other Service Providers: We may disclose Personal Information to vendors and independent contractors who perform services on our behalf, including Fourthwall, Inc., the vendor that assists us in providing our website and ecommerce solutions to you. Our vendors and independent contractors provide such services as: data storage, analytics, billing, marketing, product content and features, customer service, data storage, security, fraud prevention, and legal services.
- Safety and Protection of Us and Others: We may disclose Personal Information to appropriate third parties if we believe in good faith that doing so is necessary or appropriate to protect or defend the rights, safety, or property of us or other parties.
- Legal Requirements: We may disclose Personal Information to government authorities or other third parties if we believe in good faith that doing so is necessary or appropriate to comply with any law enforcement, legal, or regulatory process, such as to respond to a warrant, subpoena, court order, or other applicable laws and regulations.
- Business Transfers: We may disclose Personal Information to counterparties or their service providers in any strategic transaction, reorganization, bankruptcy, receivership, or transition of service to another provider.
- Consent/At Your Direction: We may disclose Personal Information to nonaffiliated third parties if you give us consent to do so.
Online Analytics and Tailored Advertising
Online Analytics
The Services use third-party web analytics services to help us understand how riders use our site. The information these services collect is disclosed to or collected directly by these vendors and used to evaluate, improve, and secure the Services.
The analytics services we currently use:
- Plausible Analytics: A privacy-friendly analytics service. Plausible does not use cookies, does not collect personal data, and does not track users across websites or devices.
- Microsoft Clarity: A behavioral analytics service from Microsoft Corporation. Clarity records anonymized session interactions (clicks, scrolls, page navigation) and aggregates them into heatmaps and session replays so we can identify usability issues. Clarity masks form inputs, password fields, and other sensitive content by default. Microsoft acts as a data processor on our behalf. Microsoft Clarity may set first-party and third-party cookies (including
_clck,_clsk,CLID,MUID,ANONCHK,SM,MR) for the purpose of distinguishing unique sessions. To learn more or opt out, see Microsoft’s privacy policy at https://privacy.microsoft.com.
To opt out of analytics tracking generally, you can use your browser’s privacy settings, install browser extensions that block analytics scripts, or send Do Not Track signals.
Tailored Advertising
The Services also makes use of third-party advertising technologies to place cookies or other tracking technologies on your computer, mobile phone, or other device to collect information about your use of the Services in order to (a) inform, optimize, and serve marketing content based on past visits to our websites and other sites and (b) report how marketing content impressions and interactions with these marketing impressions are related to visits to our websites.
If you are interested in more information about tailored browser advertising and how you can generally control cookies from being put on your computer to deliver tailored marketing, you may visit the Network Advertising Initiative’s Consumer Opt-Out Link, the Digital Advertising Alliance’s Consumer Opt-Out Link, and/or the European Interactive Digital Advertising Alliance to opt-out of receiving tailored advertising from companies that participate in those programs.
What are your rights with respect to your Personal Information?
Depending on your location, and to the extent the applicable data privacy laws of that jurisdiction apply to our collection of Personal Information as described in this Privacy Policy, you may have certain rights regarding the Personal Information we collect, including:
- The right to access your Personal Information;
- The right to receive information about how we process your Personal Information;
- The right to correct inaccurate Personal Information;
- The right to delete Personal Information;
- The right to transfer your Personal Information to a third party;
- The right to restrict how we process your Personal Information;
- The right to object to how we process your Personal Information; and
- The right to lodge a complaint with your local data protection authority.
The exact scope of these rights depends on your location and whether we are subject to the applicable data privacy laws of such jurisdiction. To learn more about your rights or to exercise them, please contact us at contact@support.bobberbrothers.com.
Residents of the European Economic Area and United Kingdom
Bobber Brothers is considered the “data controller” of the personal data we handle under this Privacy Policy. The laws of some jurisdictions such as the laws of the European Economic Area and the United Kingdom require data controllers to tell you about the legal grounds they rely on for using or disclosing of your Personal Information. To the extent those laws apply, our legal grounds are as follows:
- Contractual Necessity: We may use or disclose Personal Information to honor our contractual commitments to you.
- With Your Consent: Where required by law, and in some other cases, we use or disclose Personal Information on the basis of your consent. You may withdraw any consent you previously provided to us regarding the processing of your Personal Information, at any time and free of charge.
- Legitimate Interests: In many cases, we use or disclose Personal Information on the grounds that it furthers our legitimate business interests in ways that are not overridden by the interests or fundamental rights and freedoms of the affected individuals.
- Legal Compliance: We need to use and disclose Personal Information in certain ways to comply with our legal obligations.
Residents of California
The California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (“CCPA”) may require us to provide additional information to California residents. This section only applies to you if you are a California resident, and only to the extent we are subject to the requirements of the CCPA.
Categories of Personal Information we collect
The CCPA requires us to list the Personal Information we collect by category along with the purposes of its use and the unaffiliated parties to which it is disclosed. The categories include:
- Identifiers such as name, email address, and personal information described in California Civil Code Section 1798.80
- Internet network and device activity data such as information about your device hardware and software, browsing and usage information
- Financial information such as credit card or other payment information stored by our payment processors on our behalf
- Commercial information such as information about your transactions with us
- Audio or visual information such as when you call customer support (if applicable)
We collect the categories of Personal Information identified above from the following sources: (1) directly from you; (2) through your use of the Services; (3) from affiliates or vendors or service providers; and (4) from other parties such as marketers and other users.
Your CCPA rights
If you are a California resident, then to the extent the requirements of the CCPA apply to our collection of your Personal Information, the CCPA may permit you to request that we:
- Provide you the categories of Personal Information we have collected or disclosed about you;
- Provide access to and/or a copy of certain information we hold about you;
- Delete certain information we have about you;
- Correct inaccurate personal information that we maintain about you.
You also have the right to opt out of “sales” and “sharing” of personal information. If you would like to exercise any of these rights, please submit a request to us at contact@support.bobberbrothers.com or contact us at this toll-free number: 1-833-484-9255.
”Sale” and “sharing” of personal information
We may disclose your personal information to third parties for purposes of analytics and advertising. Under the CCPA, disclosing personal information to these third parties may be considered a “sale” or “sharing” of personal information for purposes of “cross-context behavioral advertising.”
To opt out of our disclosure of your personal information for purposes that could be considered “sales” or “sharing,” please send the request via email to contact@support.bobberbrothers.com.
We do not knowingly “sell” or “share” the personal information of children under 16.
Children’s Privacy
We do not knowingly collect, maintain, or use Personal Information of children under 13 years of age, and no part of our Services are directed to children. If you learn that a child has provided us with Personal Information in violation of this Privacy Policy, then you may alert us at contact@support.bobberbrothers.com.
Security
We protect your personal information by using physical and electronic safeguards designed to improve the security of the personal information we maintain. However, as no electronic transmission or storage of personal information can be entirely secure, we can make no guarantees as to the security or privacy of your personal information.
Retention
We keep your Personal Information for the time necessary for the purposes for which it is processed. The length of time for which we retain Personal Information depends on the purposes for which we collected and use it and your choices, after which time we may delete and/or aggregate it. We may also retain and use Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Consent to Transfer
We may store and process Personal Information in the United States and other countries outside the United States which may have data protection laws that differ from the laws of your country. By using the Services, or providing us with any information, you consent to the collection, processing, maintenance, and transfer of such information in and to the United States and other applicable countries.
Third-Party Links and Services
The Services may contain links to other websites, products, or services that we do not own or operate. We are not responsible for the privacy practices of these third parties. Please be aware that this Privacy Policy does not apply to your activities on these third-party services or to any Personal Information you disclose to these third parties. We encourage you to read their privacy policies before providing any personal information to them.
Changes to this Privacy Policy
We may change this Privacy Policy to reflect changes in the law, our information practices or the features of the Services. We will indicate the date of the most recent update to the Privacy Policy at the beginning of the Privacy Policy. By continuing to use the Services, you are confirming that you have read and understood the latest version of this Privacy Policy.
Contact Us
If you have questions about this Privacy Policy, please contact us at contact@support.bobberbrothers.com.
