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Laconia motorcycle t-shirt and bobber apparel design by Bobber Brothers

Bobber Brothers · Location Series

Laconia Motorcycle T-Shirts & Apparel

Original Laconia bobber apparel, built around the white-tailed deer standing alert in the White Mountains where the oldest American motorcycle gathering was born.

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Laconia Bobber Apparel

In June of 1916, about 150 riders converged on Weirs Beach and parked their bikes along the Lake Winnipesaukee waterfront. They called it a Gypsy Tour - a long ride with no fixed agenda, ending somewhere worth stopping. That first gathering is where modern rally culture started, and the spot on the Weirs Channel boardwalk has been the spiritual center ever since. Every mid-June the Lakes Region fills up again: 300,000 riders, nine days, White Mountains for the day rides, Weirs Beach boardwalk for the nights. This collection is built for that run. Original Laconia biker shirts, printed on heavyweight ring-spun cotton, shipped to riders in over 70 countries.

The White-Tailed Deer and the Oldest Rally in America

Ride a White Mountain back road at first light and you learn why the deer is the mark on this apparel. Head up, ears forward, tail flagging at the first sound of a motor - New Hampshire's state animal, everywhere in these forests, the wild thing you clock in the corner of your eye before the rest of the road wakes up. That posture belongs on any rider who has made the dawn run to the Lakes Region. Around the deer we built the rest of the ride: Weirs Beach pier stretching over Lake Winnipesaukee, the rocky summit of Mount Washington far off, a covered bridge over a stream in fall colors. The banner reads 'Gypsy Tour' - the old name that started rally culture, the phrase that still means Lakes Region Bound to everyone who has pointed a bike north for it.

Materials & Who It's For

This one is built for the Northeast rider whose June calendar centres on the Lakes Region, the history-minded biker marking 100-plus years of American motorcycle culture, and the family member buying for someone who talks about this rally every spring. It works as a souvenir off the Weirs Beach boardwalk or as a gift for a rider who has done the run more times than they can count. Tees are heavyweight 5.3oz ring-spun cotton, side-seamed and pre-shrunk. Hoodies are 8.0oz cotton-poly fleece with double-needle stitching at the stress points. Caps use raised embroidery on a structured six-panel. Every piece is checked by hand before it ships and tracked to your door in over 70 countries.

Designed by riders. Worn by riders.
Built not bought.

Quality gear from a brand that started in a garage and never left. Since 2014, we have been designing motorcycle clothing for riders who live the bobber lifestyle. Original artwork and a community of over 913,000 riders strong.

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