The Sturgis biker bar, the iconic Full Throttle Saloon, was devastated by a fire during the 75th anniversary of the Sturgis Motorcycle Rally. Here’s a look at the journey to rebuild this beloved landmark and what lies ahead.
1. The Fire That Changed Everything
The Full Throttle Saloon, located in Sturgis, was destroyed by a fire on September 8th, 2015. Michael Ballard, the owner, and his partner Jesse James Dupree have been working tirelessly to rebuild this iconic bar.
2. The Loss Was Devastating
Ballard received a heartbreaking call informing him that the Full Throttle Saloon had burned down, destroying 27 Harley-Davidson motorcycles and years of memorabilia. The loss was not just of a building but of a lifetime of memories and hard work.
3. The Outpouring of Support
After the fire, Ballard received thousands of messages from fans urging him to rebuild the Full Throttle Saloon. This support provided the strength to begin the rebuilding process immediately.
4. A New Beginning
In May, Ballard purchased new land for the bar’s rebuild. With a lot of hard work, the structures and main stage began to rise. Though still under construction, the new bar is rapidly taking shape.
5. Fans React to the New Design
Despite the ongoing construction, many fans have expressed excitement about the new bar. Some have noted that the new Full Throttle Saloon promises to be better and more welcoming than the original.
6. The New Location
The new Full Throttle Saloon is located just ten miles northeast of Sturgis, in a 600-acre site. Ballard believes that the new location will attract fans and promises further developments in the years to come.
7. New Features for Visitors
The new Full Throttle Saloon will offer RV facilities, tent camping, and additional cabins for visitors. The owner is committed to making each year’s experience better with new additions and improvements.
Ballard emphasizes that the move to the new location is a tribute to the family who started the event, ensuring the legacy of the Full Throttle Saloon lives on.
Sources
- Full Throttle Saloon Fire Destroys Famous Sturgis Rally Destination - Buffalo Chip coverage of the September 2015 fire
- Full Throttle Saloon Going Strong at New Location Following Fire - KOTA TV report on the rebuild and new 600-acre location
- Full Throttle Saloon to Re-Build on New 600 Acre Plot - Screamer Magazine coverage of the rebuild announcement
- 10-Year Anniversary of Full Throttle Saloon Fire - KOTA TV retrospective on the fire’s impact
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