Göteborg Motorcycle T-Shirts & Apparel

Drop down to Röda Sten on a Saturday morning - the old red-brick arts hall sitting directly under the Älvsborg Bridge on the south bank of Göta älv - and you will find riders. Always have. The granite Bohuslän coast running north from the city is some of the best two-wheeled asphalt in Scandinavia: tight sea-view bends, smooth tarmac, islands sitting flat on calm water. Gothenburg grew its port and its pride on the same water this design is built around. Poseidon presides over it all from Götaplatsen, seven metres of bronze pointing seaward. Original Göteborg biker shirts, printed on heavyweight ring-spun cotton, shipped to riders in over 70 countries.

Poseidon, the Port, and the Rider from the West Coast

Ride out of Gothenburg toward the granite skerries and you are on the roads this design was built around - the west-coast tarmac that pulls riders from across Scandinavia. Poseidon is the mark we put front and center: upright, bearded, fish in hand, stripped back to a silhouette. He is the one figure every Göteborgare carries in their head, the sea god who stands over Götaplatsen facing the water. Behind him rise the twin pylons of Älvsborg Bridge over Göta älv, the span you cross heading north to the coast. Down at the waterline sits the Feskekörka, the old Fish Church, because that is the kind of port town this is. The banner closes on one word: Göteborgare. Wear it and the crew knows where you ride.

Materials & Who It's For

This one is the gift for the Swedish expat or Scandinavian-heritage rider who still calls the west coast home, the traveler who rode the Bohuslän coast and wants a piece they will actually wear, and the local buying something real for their crew. It reads as hometown pride to a Göteborgare and as a genuine souvenir to everyone else who made the run. Tees are heavyweight 5.3oz ring-spun cotton, side-seamed and pre-shrunk. Hoodies are 8.0oz cotton-poly fleece with double-needle stitching at the stress points. Caps use raised embroidery on a structured six-panel. Every piece is checked by hand before it ships and tracked to your door in over 70 countries.